Ashis Patra – Google Ads Specialist

Case Study: Google Ads Campaign for FabriLife

Client: FabriLife
Industry: E-commerce (Fashion & Lifestyle)
Service Provided: Google Ads Management
Project Duration: 30 days
Location: USA

Overview

FabriLife is a fast-growing e-commerce brand specializing in sustainable fashion and lifestyle products. Despite having a high-quality product line, the company struggled to generate consistent online sales and acquire new customers efficiently. They wanted a data-driven Google Ads strategy that could maximize ROI and drive measurable growth.

Challenges

FabriLife faced several key challenges:

  • Low Online Visibility: Their products were not reaching the right audience on Google, resulting in limited traffic.
  • High Ad Spend, Low ROI: Previous campaigns lacked optimization, leading to wasted budget.
  • Inefficient Targeting: Ads were not reaching high-intent customers, leading to low conversion rates.
  • Limited Analytics Insights: There was insufficient tracking of user behavior and campaign performance.

Our Approach

To tackle these challenges, we implemented a comprehensive Google Ads strategy focused on both acquisition and optimization:

  1. Search Campaigns Optimization: Created highly targeted search campaigns based on high-intent keywords relevant to FabriLife’s products.
  2. Shopping Ads Setup: Leveraged Google Shopping campaigns to showcase product images, prices, and promotions directly to potential buyers.
  3. Audience Targeting & Segmentation: Used demographic and interest-based targeting to reach customers most likely to convert.
  4. Conversion Tracking Implementation: Set up full-funnel tracking to measure sales, add-to-carts, and other key events.
  5. Continuous Optimization: Conducted daily monitoring, bid adjustments, and A/B testing to improve ad relevance and ROI.

Results

After 30 days of managing FabriLife’s Google Ads campaigns, the outcomes were significant:

  • +85% Increase in Click-Through Rate (CTR) across all search and shopping campaigns.
  • +60% Increase in Conversions compared to previous campaigns.
  • Reduced Cost Per Acquisition (CPA) by 35%, making ad spend more efficient.
  • Expanded Reach to New High-Intent Customers, leading to long-term revenue growth.

Conclusion

By implementing a data-driven Google Ads strategy, FabriLife achieved measurable growth in both traffic and sales. The campaign optimized budget allocation, improved targeting, and delivered a scalable framework for ongoing advertising success.

“Ashis Patra’s expertise in Google Ads transformed our online sales. We are now reaching more customers efficiently and maximizing ROI.” – FabriLife Team