Ashis Patra – Google Ads Specialist

Case Study: Google Ads Campaign for Foodpanda Bangladesh

Client: Foodpanda Bangladesh
Industry: E-commerce / Food Delivery
Project Duration: 30 days

Overview

Foodpanda Bangladesh, one of the leading online food delivery platforms, wanted to increase its customer base, drive more app downloads, and boost online food orders across the country. They approached Ashis Patra Digital to run a data-driven Google Ads campaign targeting relevant audiences to maximize conversions and ROI.

Challenges

  • Highly competitive online food delivery market in Bangladesh.
  • Limited visibility for specific regions and cuisines.
  • Need for a cost-effective approach to acquire new customers and retain existing ones.

Our Approach

  1. Audience Targeting: We identified high-intent segments based on demographics, search behavior, and location.
  2. Campaign Structure: Created a mix of Search Ads, Display Ads, and Performance Max campaigns to capture both active and potential customers.
  3. Ad Creatives & Messaging: Designed compelling ad copies emphasizing quick delivery, restaurant variety, and exclusive discounts.
  4. Conversion Tracking & Optimization: Implemented proper tracking for app installs, website orders, and coupon redemptions to optimize campaigns in real-time.

Results

  • Increase in Orders: 45% growth in total online orders within the campaign period.
  • App Downloads: 30% boost in app installs from targeted Google Ads campaigns.
  • Cost Efficiency: Reduced cost-per-acquisition (CPA) by 25% compared to previous campaigns.
  • High ROI: Achieved a substantial return on ad spend (ROAS) by optimizing bidding strategies and ad placements.

Conclusion

By leveraging a targeted, multi-channel Google Ads strategy, Foodpanda Bangladesh successfully increased its market penetration, improved customer engagement, and achieved measurable growth in both orders and app installs. The campaign demonstrated the power of data-driven advertising for high-competition e-commerce platforms.

Client Testimonial:
“Ashis Patra helped us scale our campaigns efficiently, bringing tangible results in a short time. Their strategic approach to Google Ads truly made a difference.”