Client: Daraz Bangladesh
Industry: E-commerce
Service Provided: Google Ads Management
Project Duration: 30 Days
Location: Bangladesh
The Challenge
Daraz Bangladesh, one of the leading e-commerce platforms in the country, wanted to increase its online sales and improve its return on ad spend (ROAS). The main challenges were:
- High competition in the e-commerce sector
- Inefficient ad targeting leading to wasted ad spend
- Low conversion rate from previous ad campaigns
Our Approach
We created a data-driven Google Ads strategy tailored to Daraz’s goals:
- Audience Targeting: Identified high-intent customers using search trends and audience insights.
- Campaign Structure: Set up separate campaigns for top-selling categories and seasonal promotions.
- Ad Optimization: Created compelling ad copies with strong call-to-actions and used responsive search ads.
- Performance Monitoring: Continuously monitored KPIs such as CTR, CPC, and conversions, making data-backed adjustments.
The Solution
- Implemented Performance Max campaigns to capture multi-channel traffic.
- Optimized shopping ads for key products to increase visibility.
- Used remarketing campaigns to re-engage past visitors.
Results
- 40% increase in click-through rate (CTR) within the first month
- 35% decrease in cost-per-click (CPC)
- 50% increase in online conversions
- Achieved higher ROAS, ensuring better returns on ad spend
Conclusion
Through targeted Google Ads campaigns, Daraz Bangladesh successfully improved its online presence, increased sales, and maximized ROI. Our data-driven approach proved that strategic advertising can make a significant difference even in highly competitive e-commerce markets.
Client Testimonial
“Working with Ashis Patra’s team has transformed our Google Ads performance. Their expertise helped us reach the right audience and significantly boost our sales.” – Marketing Manager, Daraz BD