Client: Sindabad
Industry: E-commerce (Online Retail)
Service Provided: Google Ads Management
Project Duration: 30 Days
About the Client
Sindabad is a fast-growing online retail platform offering electronics, lifestyle products, and household items. Their goal was to increase online sales while optimizing ad spend efficiency.
The Challenge
- Fierce competition in the online retail space.
- Low ROAS from previous ad campaigns.
- Difficulty in reaching the right audience across diverse products.
- Inefficient budget allocation across Google Ads channels.
Our Approach
1. Audit & Analysis
- Reviewed existing campaigns to identify underperforming ads, keywords, and targeting gaps.
2. Campaign Structuring
- Created Search, Shopping, and Display campaigns to target both high-intent and broad audiences.
3. Keyword Strategy
- Implemented high-converting keywords based on buyer intent and search trends.
4. Ad Creative & Copywriting
- Developed attention-grabbing ad copies highlighting promotions and product benefits.
5. Performance Tracking
- Set up Google Analytics and conversion tracking to monitor sales, clicks, and ROAS accurately.
6. Continuous Optimization
- Monitored campaigns daily and optimized bids, keywords, and ads for maximum efficiency.
Results
| Metric | Before | After | Improvement |
|---|---|---|---|
| Online Sales | – | +65% | +65% |
| ROAS | 1.8x | 3.5x | +94% |
| Click-Through Rate (CTR) | – | +28% | +28% |
| Cost per Conversion | – | -22% | -22% |
“Working with Ashis Patra Agency transformed our Google Ads performance. Their strategy helped us achieve record sales and efficient ad spend.” – Sindabad Team
Visual Highlights
(Include graphics/screenshots here:)
- Campaign performance dashboard (Clicks, CTR, Conversions)
- Before vs. After Sales Graph
- ROAS Trend Graph
- Sample Ad Creatives
Conclusion
Through a structured, data-driven Google Ads strategy, Sindabad achieved significant growth in online sales, better ROAS, and more efficient ad spend. This case proves how targeted advertising can deliver measurable results for e-commerce businesses.